I can't put my finger on the scent... something nutty, cocoa, coffee. It doesn't smell bad, but it's a weird fragrance to be putting in your hair. It sort of seemed like trying to scrape and melt a stale chocolate bar and put it on my head. I did not notice a change in moisture or softness, and the whole experience was so awkward. I recommend a different product, such as Macadamia Natural Oil Deep Repair Masque, which I reviewed here, something that is creamier, easier to work with, and less oily, more hydrating.